Today Alice + Olivia by Stacey Bendet will roll out a new denim brand called AO.LA, a capsule collection.
AO.LA is a casual-focused sister brand that features a variety of denim styles, silk jacquard kimonos, knit tees, vintage style rocker tees and cropped jackets. The look has a 70s vibe with a modern edge. The collection, which launches with a resort line, will be sold at the 21 Alice + Olivia stores nationwide and its web site and 20 doors of Neiman Marcus and Bergdorf Goodman. The brand will have a separate section that launches today on the Alice + Olivia web site.
This sister brand is designed in New York and produced in Los Angeles. Prices range between $198 and $295 for denim, $135 and $150 for tees, and $330 and $495 for kimonos. The leather jacket retails for $1,095. Denim looks includes high-rise bell jeans; high-rise exposed button jeans; ankle skinny jeans; low-rise skinny jeans with studs, and embroidered boyfriend distressed jeans. Styled with the denim includes pop iconography t-shirts, such as Mickey Mouse, The Beatles and David Bowie, and jackets include a combination sweatshirt leather jacket.
AO.LA is a brand that will Give in STYLE as 10 percent of net proceeds will be donated to the GOOD+ foundation, which fights poverty by providing families in need with essential services and products.