One of Charlotte’s Menswear destinations is expanding its brand with the announcement of a new concept and second location – with a twist.
SILVERFLY, will open its newest location in South End at 1426 S. Tryon St. The new SILVERFLY Sport will be Charlotte’s destination for lifestyle and athleisure apparel for men, offering everything a gent needs to dress for the gym, travel, beach and beyond.
SILVERFLY Sport will celebrate its grand opening on June 6, 4pm-8pm, with a party, featuring giveaways, food, drinks and a DJ. Athleisure for men is the focus of new retail offering set to open with fete on June 6.
“The energy and excitement in The South End is electric,” says Fidel Montoya, owner of SILVERFLY and SILVERFLY Sport. “We’re excited to be part of the growing live-work-play scene and fired up to bring stylish leisure menswear to such a great retail space.”
Athleisure offerings at SILVERFLY Sport will include: Under Armour, ALO Yoga, 2(x)ist, Levis, Alternative Apparel, Civic Duty (for men and women), People Footwear, SAXX, Wood, Freedom Reigns, Andrew Christian, Vestige, Parke & Ronen, Ruff Riders, Absolute Rebellion, Happy Socks, Hari Mari, Jack Black and more.
The SILVERFLY flagship store at The Metropolitan in Midtown will remain; the South Tryon location is an extension of the brand. Summer store hours for both locations are 10am-8pm Monday-Thursday; 10am-9pm Friday-Saturday and 1pm-6pm Sunday.