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PR & Branding Advice: Coffee Talk with JSW Media Group


PR & Branding Advice: Coffee Talk with JSW Media Group

Jameka Whitten, Founder and CEO of JSW Media Group represents an array of both burgeoning and seasoned authors, musicians, actors and models, media personalities, publications, entertainment companies and more. This Saturday she is hosting a new public relations and branding series Coffee Talk at one of our favorite cute and quaint local coffee shops, Mugs Coffee (5126 Park Rd #1, Charlotte, NC 28209).

View More: not juggling the demands of entrepreneurship, Jameka wears the hat of a seasoned speaker/spokesperson for myriad commercial, event hosting and television/video assignments. She is an experienced social media maven, editor, freelance writer and content creator.

What chat with this CEO on the go for a quick Q & A about what to expect at the upcoming event.

Why did you create the Coffee Talk?

I wanted to give small businesses, upstarts  and freelancers an affordable option to get some much needed PR and Branding advice.  Most importantly, I wanted the session to take place in a comfortable, unconventional environment.  I’m unique so of course I wanted this to be a different type of workshop.  Plus, I love coffee.  I’ve had the best consulting sessions over a cup of java. 

Who should attend the event?

Anyone who is currently running a small business or is starting one and doesn’t have a robust marketing/pr budget and needs some advice.

What will be one of the most important tidbits attendees will learn?

That’s hard to say, I anticipate that the session will be spontaneous and organic based on questions asked by participants. Everyone should walk away knowing more than when they first started.

Is this Coffee Talk in lieu of hiring a publicist?

Definitely not, this is just some help for those without the resources to do it on their own.  This event is to help those who may not have the budget {yet} to hire a full time publicist and/or brand manager.  I always advocate hiring full time help when you can.

What attendees bring to the event?

Lots of questions, a willingness to learn, a notebook and an open mind.

Why is PR necessary for me or my brand?


PR is how you connect your brand to the world.  Without publicity your brand is just words on paper and a pretty logo.  People need to know your story, and you can’t do that without the proper tools—pr does the storytelling for you.

Coffee Talk is this Saturday, May 2 from 3 p.m. – 4 p.m. at Mugs Coffee. To RSVP visit the event website.

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