Cynthia Rowley at Belk

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The re-opening of the Belk in Towne Centre has brought us some pretty fabulous events in the past weeks, from a special blogger brunch to Chip & Pepper at the grand opening and even a men’s ight with craft beer and hand rolled cigars. But, it’s their Ladies Night Out event that truly took the cake! Hosted by Belk’s VP of Trend Merchandising and Fashion Direction, the stylish Arlene Goldstein, ladies night included a CYNTHIA by Cynthia Rowley fashion show and the chance to meet the designer herself!


The designer spent time before and after the show speaking with her fans that ranged from press and bloggers to store employees and shoppers. Despite the fact that she has been in business for over 25 years, has multiple lines including home decor, cosmetics and eyewear, and has stores all over the world, Cynthia is one of the sweetest most down to earth people! She spent time with all of us carrying on genuine conversation and telling stories of how she truly started from the bottom with her career. Not only was she so sweet and kind, but she was also so sassy and stylish dressed in adorable leggings and a structured tunic from her own line. I’m dying for this outfit!!

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The fashion show was held right in the middle of the Women’s Department at Belk. Shoppers gathered around the stage to see the show, which displayed looks from the CYNTHIA by Cynthia Rowley collection that is sold exclusively at Belk. The line is full of flirty and feminine pieces that are very symbolic of the Cynthia Rowley style. They particularly showcased a lot of her holiday looks with pretty sweaters, bold pops of red, beautiful prints and lots of beading.

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After the show, guests were able to shop for 20% off the regular priced AND sale women’s apparel and accessories, even including many of the name brands that aren’t usually a part of these types of sales. While shopping, they could nibble on delicioius hors d’oeuvres thanks to Cru Catering and sip on the cutest little cans of champagne. They even had the chance to shop CYNTHIA and be styled by the designer herself!!


Belk of Towne Centre has put together some absolutely wonderful events this past month and has given the public great opportunities to get to know the designers behind some of their renowned lines. Not only that, but they’ve also built a beautiful new store that is a true pleasure to shop in.

For details on what I wore to Belk Ladies Night Out, click here!

Images via Shauntae Young of Sky Photography


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