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Carolina STYLE Magazine

What’s Your STYLE? : Southern Style It Girl Mattie James

One to Watch

What’s Your STYLE? : Southern Style It Girl Mattie James

Atlanta-based It Girl and Style Blogger Mattie James has a style that’s all her own.  Her blog, Mattieologie, is loved by the girly girl who is unapologetic about what she loves, especially her personal style. Named as a top ten finalist for Sunglass Hut’s Full Time Fabulous blogger competition, Mattie has been mentioned in The New York Times , featured in Southern Living Magazine, Atlanta Magazine and was named one of’s Forty Fab Fashion Bloggers.

STYLE chats with the southern style it girl about her blog, Atlanta hot spots and tips for aspiring bloggers.

Tell us about your blog including when and why you started it.
Mattieologie is really just a space where I live what I love. I can wear what I want, buy what I want and talk about what I want. And anyone who agrees or is interested in that can come visit! It was sort of started as an accident. About four years ago when I was in retail management I just needed an escape from my job. My escape eventually became my passion and that’s how Mattieologie was born.

What are some of your favorite local places to shop, dine and play?
I really enjoy Little Five Points (The Clothing Warehouse is the best!) but local favorites like Fab’rik and Bill Hallman live up to the hype. They both have a couple of locations in the city which is nice. I’m a sucker for Friday nights at the W Midtown. Their Friday night party, COOL, is a good time with a great mix of people.

Many people don’t know this but Atlanta has PHENOMENAL food. TOP FLR is absolutely delicious with an impressive line up of drinks. But if you’re looking for a great place for groups, Gio’s Chicken is yummy!

Describe your personal style.
Actively feminine. It’s certainly girly, but without the fuss.



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What is the most rewarding and most challenging part of being a blogger?
It’s hard to be consistent. That’s with anything. You want to give your audience dynamic, quality content everyday but some weeks you can only give them one day. The most rewarding is when a reader tells you you’ve helped them in any capacity. I’ve had women young and old tell me that my outfit posts encourage them to have confidence and find themselves. What’s better than that?!

What do you love to do when you’re not blogging?
I love to read. The more I read, the better I blog. And although everything is digital, I really enjoy my print fashion magazines.

What does style mean to you?
Style is exuding who you are inside, outwardly.

Who or what inspires you most?
My mom. She’s the epitome of a woman. And such a lady. We don’t see that as much as we should nowadays.

Any tips or words of encouragement for up and coming bloggers?
Keep going. Everyone starts at square one. But pay attention to details and presentation. You can have filet mignon level content but if you’re presenting it on a paper plate, you’ll only be taken so seriously.


Love Mattieologie as much as we do? Follow her on Twitter, Instagram, Facebook and Pinterest

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Carolina STYLE Magazine is a fashion – based lifestyle publication highlighting the essence of fashion & style in North and South Carolina. Designed to enrich the lives of our readers through fashion-based lifestyle editorial, it is our mission to inspire our readers to look, feel and live their best.

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