On September 25th and 26th the third edition of Makeup in NewYork took place at the Center 548 in the Chelsea Art District section of New York City. Exhibitors doubled in size this year, with more than 65 beauty industry professionals in attendance.
Makeup brands from Europe, Asia and North America showcased products, trends, and marketing strategies. Amongst the participants were Art Cosmetics, Anisa International, B.Kolormakeup, Cosmetic Group Inc., Crystal Group, Evian® Facial Spray, Faber-Castell Cosmetics, Mei Shual, Nu World, Oxygen Development, Schwan Cosmetics and United Brands Marketing.
MakeUp in NewYork featured a gallery of historical and iconic vintage lipsticks.
FIT students took part in the event by animating four looks inspired by New York City neighborhoods: SOHO, The South Bronx, The East Side and Williamsburg.
The Smokey Eye Demonstration with Jody Formica, Makeup Artist for Laura Mercier.
Five time Emmy Winning Makeup Artist Eve Pearl showcased her line while demonstrating a wedding makeup.
Cosmetic connoisseurs from all over the world attended the two day trade show of conferences and makeup demonstrations. Experts shared application advice and beauty product information, while designers/ suppliers presented innovation in formulas and product packaging. MakeUp in NewYork 2013 was a huge success; an interesting and informative event for professionals from all sectors of the beauty industry.